UI / UX Design
UX design decides how a product is structured and how someone moves through it; UI design decides what each screen looks like and how it behaves.
We design products that are understandable on first use. That starts with research and information architecture rather than screens, and finishes with a component library and states documented — including the empty, loading, and error states that get skipped and then improvised badly in code.
Who this is for
- Teams whose product works but takes too long to explain to a new user
- Companies with a design that exists only as flat screenshots engineers have to guess from
- Products that grew feature by feature and now have no consistent pattern
- Teams about to build something significant who want the flows settled first
When it's not a fit
- You want a visual refresh and nothing else. We can do that, but if the problem is the structure, new colours will not fix it.
- There is no way to reach any users. We can work from your team's knowledge, but research without users is opinion with extra steps.
- The engineering team will not be involved. Design handed over without their input becomes a set of pictures nobody builds.
- The decision is already made and you need design to endorse it. We will give you an honest read, which may not be that.
What We Deliver
Research & Discovery
User interviews, task analysis, and a review of what your current product actually makes people do to get their job done.
Information Architecture
Structure, navigation, and naming settled before any screen is designed, because these are what people get lost in.
Wireframes & Prototypes
Low-fidelity flows for agreeing structure, then clickable prototypes you can put in front of someone before it is built.
Visual & Interface Design
Production interface design including typography, spacing, and colour with contrast checked against WCAG, not eyeballed.
Design Systems
A component library with variants, states, and tokens, built to match how the code is structured so handover is direct.
Accessibility Review
Keyboard navigation, focus order, contrast, and screen reader behaviour reviewed against WCAG and reported with fixes.
Common Use Cases
- Redesigning a product that has grown inconsistent over time
- Designing a new product before engineering starts
- Building a design system to stop patterns diverging across teams
- Improving a signup, onboarding, or checkout flow
- Making an existing interface accessible
- Prototyping a concept for user testing or investor conversations
Tech Stack
Outcomes you can expect
- A product new users can work out without being walked through it
- One consistent set of patterns instead of several competing ones
- Designs engineers can build from without guessing at missing states
- Contrast and keyboard access that hold up to an accessibility review
What you receive
Everything below is handed over to you. Code and infrastructure live in your accounts, not ours.
- A research summary: what we found, from whom, and what we changed because of it
- Information architecture and annotated user flows
- Wireframes and a clickable prototype
- Production screens for every state, including empty, loading, and error
- A Figma component library with variants and design tokens
- An accessibility report against WCAG, with issues ranked by severity
- A handover session with the engineers who will build it
Engagement models
Fixed-scope project
A defined deliverable at a fixed price, scoped up front. Best when you know what you need built and want a firm schedule and budget.
Best when: You know what you need built and want a firm budget and date.
Retainer
Ongoing delivery, maintenance, or advisory billed monthly. Best for continuous improvement after launch, or when priorities shift faster than a fixed scope allows.
Best when: The work is continuous and priorities shift faster than a fixed scope allows.
Extended team
Our engineers working inside your team, your process, and your repositories. Best when you have the roadmap but not the capacity or the specific skills.
Best when: You have the roadmap but not the capacity or a specific skill.
Frequently asked questions about UI / UX Design
UX design decides how a product is structured and how someone moves through it — the flows, the information architecture, the naming. UI design decides what each screen looks like and how it behaves. A product can look good and still be hard to use; that is a UX problem.
A research summary, information architecture and annotated user flows, wireframes, a clickable prototype, and production screens covering every state including empty, loading, and error. Plus a Figma component library with variants and design tokens, and an accessibility report checked against WCAG.
Both, and research comes first where users are reachable. Interviews and task analysis tell us where people get stuck, which changes what we design. Where research is not possible we work from your team's knowledge and say plainly that the result is informed opinion, not evidence.
Yes, and design handover is built for that. The component library, states, and tokens are structured so another team can implement from them. We recommend including your engineers in the handover session, because designs built without their input tend not to get built as drawn.
Yes. Colour contrast is checked against WCAG rather than eyeballed, focus order and keyboard navigation are specified, and every interactive component comes with its states and ARIA requirements documented. You get a report listing the issues found, ranked by severity, with recommended fixes.
Yes. If you have brand guidelines we design within them and tell you where they cause usability problems — contrast failures being the most common. If you do not have them, we can establish the interface-level foundations: type scale, spacing, colour, and components.
Discovery. We agree the goal, review whatever exists already, and produce a written scope: what will be built, in what order, what you will receive, and what we need from you. It ends with a plan you can approve, amend, or take elsewhere.
The outcome you want and how you will judge it, access to any existing code, designs, hosting, and analytics, one person who can make decisions, and any hard constraints — a fixed launch date, a required stack, compliance obligations. Missing pieces we can work around; an unnamed decision-maker we cannot.
Both. Our published work spans early-stage products and established companies, and our smallest engagements are single fixed-scope projects. What matters is that someone on your side can make decisions and that the problem is defined well enough to scope, not company size.
Yes, as a retainer covering monitoring, security patching, dependency upgrades, performance work, and a monthly allowance for fixes and small changes. You get a report each month showing what was done. It is a separate engagement from the build, so upkeep does not compete with feature work.
Engineering and design work is delivered remotely, so location is not a constraint for those. Our in-person work — hackathons, builder houses, developer meetups, and campus programmes — runs in Delhi, Bangalore, Hyderabad, and Mumbai, plus university campuses across the country.
You get a written summary of what we understood, a proposed scope broken into phases, what each phase delivers, and the engagement model we would recommend. If we think you should buy something off the shelf or not build yet, the summary says that instead.