Website Design & Development
Website development is the work of designing, building, and launching the pages that explain and sell what a company does.
We build marketing and product websites that load quickly, read clearly, and can be updated without a developer. That means a content structure decided before the design, real performance budgets rather than a Lighthouse score chased at the end, and technical SEO built in instead of retrofitted.
Who this is for
- Companies whose current site was built years ago and no longer describes what they sell
- Teams launching a product who need a site that explains it properly before launch
- Businesses whose site is slow on mobile, where most of their traffic is
- Marketing teams who need to publish pages without filing a developer ticket
When it's not a fit
- You need a one-page brochure this week on a template. A site builder is the right tool and will cost you far less.
- The product positioning is still unsettled. We will end up rebuilding the pages twice; sort the message first.
- Nobody will own the content after launch. A site with a stale blog and outdated pricing does more harm than a smaller, current one.
- You want a specific page copied. We can take inspiration from a reference, not reproduce someone else's work.
What We Deliver
Marketing Sites
Multi-page sites with a content structure planned around what people actually search for, not around your org chart.
Design & Design Systems
Wireframes through to a component library your team can extend, rather than a set of one-off page designs.
Technical SEO Foundations
Per-page metadata, canonicals, structured data, sitemap and robots handling, and Open Graph cards, set up correctly from the start.
Performance Work
Core Web Vitals treated as a budget: image handling, font loading, script weight, and layout stability measured on real routes.
CMS Integration
A content model your marketing team can use, wired to whichever headless CMS suits how your team actually works.
Analytics & Measurement
Event tracking and conversion measurement set up so you can tell which pages do the work.
Common Use Cases
- Replacing an outdated corporate or agency site
- Product launch and pre-launch marketing sites
- Multi-page sites targeting distinct search intents per page
- Landing pages for campaigns, with measurement attached
- Migrating from a page builder onto a maintainable codebase
- Adding a blog or resource section to an existing site
Tech Stack
Outcomes you can expect
- Pages that load quickly on a mid-range phone, not only on a laptop
- A site your marketing team can update without engineering time
- Each page targeting one clear search intent rather than repeating the same copy
- A codebase the next developer can pick up
What you receive
Everything below is handed over to you. Code and infrastructure live in your accounts, not ours.
- The site running on your own hosting and domain
- Source code in your repository, with a README covering local setup
- A component library and design tokens, in Figma and in code
- A CMS your team can publish from, with the content model documented
- Technical SEO in place: metadata, canonicals, structured data, sitemap, robots
- Analytics configured, with the events you asked for firing
- A walkthrough session and written handover
Engagement models
Fixed-scope project
A defined deliverable at a fixed price, scoped up front. Best when you know what you need built and want a firm schedule and budget.
Best when: You know what you need built and want a firm budget and date.
Retainer
Ongoing delivery, maintenance, or advisory billed monthly. Best for continuous improvement after launch, or when priorities shift faster than a fixed scope allows.
Best when: The work is continuous and priorities shift faster than a fixed scope allows.
Extended team
Our engineers working inside your team, your process, and your repositories. Best when you have the roadmap but not the capacity or the specific skills.
Best when: You have the roadmap but not the capacity or a specific skill.
Frequently asked questions about Website Design & Development
Content structure, design, build, and launch. In practice that means deciding what pages exist and what each is for, designing them, building them as a maintainable codebase, setting up technical SEO and analytics, then handing over the code and a way for your team to publish changes.
Next.js and React with TypeScript and Tailwind CSS, deployed on Vercel or Cloudflare, with a headless CMS such as Sanity or Contentful where your team needs to publish. We use the same stack this site runs on, so you can see the output before committing.
Yes, for content. Pages, copy, images, and blog posts are editable through the CMS without a developer. Structural changes — new page types, layout changes, new components — are engineering work, and we set out clearly which is which at handover.
We handle technical SEO: per-page titles and descriptions, canonical URLs, structured data, sitemap and robots handling, Open Graph cards, and Core Web Vitals. Keyword research and content writing are separate, and we will tell you plainly which of the two your site actually needs.
Yes, and the redirects are the critical part. We map every existing URL to its replacement, set permanent redirects, keep the canonical host consistent, and resubmit the sitemap. Rankings usually move a little either way for a few weeks, then settle.
We structure it and will edit what you give us, but we do not invent claims about your business — the specifics have to come from you. If you need a writer we can work alongside one, and the page structure we produce is what they write against.
Discovery. We agree the goal, review whatever exists already, and produce a written scope: what will be built, in what order, what you will receive, and what we need from you. It ends with a plan you can approve, amend, or take elsewhere.
The outcome you want and how you will judge it, access to any existing code, designs, hosting, and analytics, one person who can make decisions, and any hard constraints — a fixed launch date, a required stack, compliance obligations. Missing pieces we can work around; an unnamed decision-maker we cannot.
Both. Our published work spans early-stage products and established companies, and our smallest engagements are single fixed-scope projects. What matters is that someone on your side can make decisions and that the problem is defined well enough to scope, not company size.
Yes, as a retainer covering monitoring, security patching, dependency upgrades, performance work, and a monthly allowance for fixes and small changes. You get a report each month showing what was done. It is a separate engagement from the build, so upkeep does not compete with feature work.
Engineering and design work is delivered remotely, so location is not a constraint for those. Our in-person work — hackathons, builder houses, developer meetups, and campus programmes — runs in Delhi, Bangalore, Hyderabad, and Mumbai, plus university campuses across the country.
You get a written summary of what we understood, a proposed scope broken into phases, what each phase delivers, and the engagement model we would recommend. If we think you should buy something off the shelf or not build yet, the summary says that instead.